Affluent Customer Base
Average household income of $143,496 to $146,948 across the 1- to 5-mile trade area, supporting premium and experiential retail.
ICSC Las Vegas · Retail Recruitment
Fairview, Texas
Is a Premium Retail Growth Opportunity in North Texas
Fairview offers access to an affluent customer base, established retail destinations, and development opportunities suited for experiential retail, restaurants, entertainment, lifestyle brands, and high-performing sales tax generators.
Featured Tenants In Market
- Whole Foods MarketGrocery Anchor
- Dillard'sDepartment Anchor
- Academy Sports + OutdoorsSporting Goods Anchor
- JCPenneyDepartment Anchor
- iPicDine-in Cinema
- Gloria'sDestination Dining
- Boomer Jack's Bar & GrillSports Bar & Grill
- Jos A. BanksSpecialty Retail
Tenant names shown for reference only. All marks are property of their respective owners.
7.3M+
Annual Visits
244K
Population (5-mile)
$143K–$147K
Avg. Household Income
121,159
VPD on US-75
Where Is Fairview?
At the Center of
North Texas Growth
Fairview sits at the intersection of US-75 and SH-121 in Collin County, just north of Allen and Plano and minutes from McKinney and Frisco — the fastest-growing retail and rooftop corridor in the Dallas-Fort Worth metroplex.
- N. of Dallas
- ~30 mi
- Collin County
- Core
- DFW Metro
- 8.1M+
Regional locator · DFW Metroplex · Collin County
Why Fairview
A Premium Trade Area
Built for Retail Performance
Fairview combines highway visibility, strong household income, and an established retail destination to support concepts that depend on both daily traffic and weekend regional draw.
Strategic North Texas Location
Direct US-75 access carrying 121,159 vehicles per day, with Stacy Road delivering an additional 41,685 VPD.
Strong Regional Growth
Population of 244,208 within a 5-mile radius and 88,260 housing units anchoring a fast-growing North Texas market.
Established Retail Traffic
Fairview Town Center alone generated 5.6M visits in the last twelve months, with 7.3M+ non-resident visits across the town.
Quality Community Brand
Fairview's brand is anchored by quality, design, and destination appeal — attracting users that value long-term economic value.
Development-Ready Opportunities
Active opportunities at Fairview Town Center (1,416–13,210 SF) and Sloan Corners, plus 372 multi-family units delivered in early 2025.
Daytime Population
Strong Daytime Activity Across the Trade Area
Fairview supports a substantial daytime population from residents, commuters, and visitors. Average daily Fairview population peaks on weekends, with 25,300+ visitors on Saturdays — well-suited for destination retail, restaurants, and family entertainment.
Weekend Visitor Population
25,300+
Average Saturday visitors (Placer.ai TTM)
Market Intelligence
Placer.ai Trade Area
Insights & Visit Patterns
Visitor origin data, hourly and daily activity patterns, and top-performing destinations, sourced from Placer.ai for the trailing twelve months at Fairview Town Center.
Visit Density · Fairview Town Center
Hexagon heatmap, January 2025 – January 2026 (Placer.ai)
Top Visitor Origins
Trade area drives from Lucas, Allen, McKinney, Plano & Wylie
75002
Lucas, TX
1.7M
23%
75013
Allen, TX
685K
9.4%
75070
McKinney, TX
459K
6.3%
75071
McKinney, TX
331K
4.5%
75072
McKinney, TX
287K
3.9%
75069
McKinney, TX
278K
3.8%
75098
Wylie, TX
193K
2.6%
75407
Princeton, TX
186K
2.5%
Average Daily Population
Residents, commuters, and visitors by day of week
- Visitors
- Residents
- Commuters
Hourly Activity Pattern
Average daily population by hour, with afternoon and evening peaks
Top Visited Destinations in the Market
Trailing twelve months · Fairview Town Center anchors lead the regional draw
#1
Fairview Town Center
5.6M
Annual visits
#2
Whole Foods Market
881.9K
Annual visits
#3
RaceTrac (Fairview)
806.3K
Annual visits
#4
24 Hour Fitness
390.4K
Annual visits
#5
JCPenney
311.3K
Annual visits
#6
Dillard's
299.4K
Annual visits
#7
Old Navy
222.5K
Annual visits
Featured Opportunities
Two Premier Sites
Open for Retail Growth
Site 01
Fairview Town Center
329 Town Pl, Fairview, TX 75069
Fairview Town Center is the established shopping, dining, and entertainment destination for Fairview, Allen, and McKinney. With strong anchors, recurring traffic, and an open-air format, it supports restaurant, entertainment, lifestyle, service, and specialty users.
- Available spaces ranging from 1,416 SF to 13,210 SF
- 5.6M visits in the trailing twelve months (Placer.ai)
- High visibility and access from US-75 (121,159 VPD) and Stacy Rd (41,685 VPD)
- Open-air center featuring multiple green spaces and community programming
- 372 total multi-family units delivered in early 2025
- Anchors include Whole Foods Market, JCPenney, Dillard's, and Macy's
Demographics by Trade Ring
1 mile
Pop
10,684
HHI
$143,496
Home
$389,192
3 mile
Pop
96,840
HHI
$144,772
Home
$416,015
5 mile
Pop
244,208
HHI
$146,948
Home
$423,238
Leasing Contacts · SHOP Companies
Trade Area Snapshot
244K
Population (5mi)
$147K
Avg HHI (5mi)
121K
VPD US-75
Site 02
Sloan Corners
US-75 & Texas 121, Fairview / Allen, TX
Sloan Corners is a major mixed-use development opportunity shaping the next chapter of Fairview's retail growth. The site is positioned for destination concepts, restaurants, entertainment, hospitality, and experience-based retail in one of the most dynamic corridors in North Texas.
- Mixed-use development with retail, restaurant, hospitality, and residential components
- Direct frontage on the Stacy Rd / US-75 retail corridor
- Adjacent to existing Fairview retail traffic and the Allen Premium Outlets trade area
- Programmable green space, water features, and gathering plazas
- Designed for chef-driven dining, experiential retail, and lifestyle hospitality
- Strong demographics: 244K population and $143K–$147K household income within 5 miles
Target Concepts
Retail Categories
Fairview Is Actively Recruiting
We are inviting brands across these categories to ICSC Las Vegas to review our market data, sites, and incentive opportunities.
Experiential Retail
Boutique fitness, wellness, indoor recreation, golf simulators, pickleball, climbing, immersive entertainment, and maker spaces.
Family & Educational Entertainment
Children's learning centers, STEM and coding studios, family entertainment centers, youth sports training, and discovery museums.
Destination Restaurants
Chef-driven, upscale casual, family-friendly destination dining, brunch concepts, wine bars, and craft beverage gathering spaces.
Wellness, Fitness & Recreation
Boutique fitness, longevity studios, recovery and wellness brands, and active-lifestyle concepts that serve health-conscious consumers.
Home, Lifestyle & Outdoor Living
Furniture and home furnishings, outdoor living, patio retailers, and high-sales-tax categories aligned with Fairview's household profile.
Specialty Retail
Premium pet, gourmet grocery, sporting goods, electronics, and unique local, regional, and national brands seeking a North Texas anchor.
Placer.ai Void Analysis
Top Concepts That Fit
Fairview Town Center
Relative Fit Scores from a Placer.ai void analysis identify the brands and categories most aligned with the Fairview Town Center trade area, customer profile, and visit patterns.
Rank
Concept
Category
Sub Category
Relative Fit Score
1
Bloomingdale's Outlet
Department Store
Department Stores
Department Store
100.0
2
Sweet Paris Creperie and Cafe
Creperie
Breakfast, Coffee, Bakeries & Dessert Shops
Creperie
98.3
3
The Keg Steakhouse & Bar
Steakhouse
Restaurants
Steakhouse
98.3
4
Gregory's Coffee
Coffee Shop
Breakfast, Coffee, Bakeries & Dessert Shops
Coffee Shop
97.6
5
Modern Acupuncture
Acupuncturist
Alternative Medicine
Acupuncturist
97.4
6
Burger 21
Burger Joint
Fast Food & QSR
Burger Joint
97.2
7
Factory Mattress
Mattress Store
Furniture and Home Furnishings
Mattress Store
96.8
8
Soft Surroundings
Women's Store
Clothing
Women's Store
95.9
9
Stance
Clothing Store
Clothing
Clothing Store
95.8
10
Stoney River Steakhouse and Grill
Steakhouse
Restaurants
Steakhouse
95.1
11
Dry Goods
Women's Store
Clothing
Women's Store
94.5
12
YETI
Sporting Goods Shop
Recreational & Sporting Goods
Sporting Goods Shop
94.3
Source: Placer.ai void analysis for Fairview Town Center · 250+ additional fit-scored concepts available on request
Downloadable Resources
Data, Site Plans &
Decision-Ready Briefs
Open Access
Market Overview Report
Detailed Placer.ai market overview for Fairview, December 2024 – November 2025: visits, trade area, customer profile, and benchmarks.
Open Access
Void Analysis Dataset
Full Placer.ai void analysis with 250+ retail concepts, fit scores, categories, and average monthly foot traffic.
Open Access
Competitive Landscape
Fairview Town Center compared to regional retail competitors using Placer.ai trade-area, visit, and customer overlap data.
Open Access
Fairview Town Center Site Plan
Current site plan, available spaces (1,416–13,210 SF), tenant mix, and demographics for the Fairview Town Center opportunity.
Key Sites
- Fairview Town Center329 Town Pl, Fairview, TX 75069
- Sloan CornersStacy Rd & US-75, Fairview / Allen, TX
- Fairview EDC Office372 Town Place, Fairview, TX 75069
All sites are within direct US-75 access, with 121,159 vehicles per day on the corridor.
Schedule a Meeting
Start the Conversation
with Fairview
Whether you are exploring Fairview Town Center, Sloan Corners, or another opportunity in our market, we will prepare a custom data packet and meeting time during ICSC Las Vegas.
ICSC Las Vegas
Meet the Fairview team at the show — bring your concept, we will bring the data.
972-886-4222
Monday – Friday, 8:00am – 5:00pm CT
FairviewTexasEDC.com
Visit the EDC online for additional resources and contacts
372 Town Place, Fairview, TX 75069
Fairview Economic Development Corporation
